about us

Digital marketing that pays for itself. One partner for everything digital. Measured in revenue, not in reports.

We've sat in your chair

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Before HDW, we bought and paid for digital services on the client side. We know exactly what it feels like to pay for fluff – so there are no account managers here. You talk to the person doing the work.

We don't believe in perfect plans

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We believe in starting, measuring, learning and adjusting. The best results rarely come from the longest meeting or the thickest strategy deck.

Technology is easy. Prioritising is hard

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Most companies already have the tools. The hard part is knowing what's worth doing now, what can wait, and what should never be done at all. We'll tell you – including when the answer is "not this".

AI won't replace you

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People who use AI well will replace those who don't. We use it where it makes decisions better and work faster – never as a reason to raise your invoice.

Our work

Selected work

A licensed credit-market company within the Lantmännen Group – the Lantmännen Card, savings accounts and farm financing. HDW owns the planning and day-to-day execution of all paid search: structure, budgets, bidding and reporting to the business. Regulated industry, long decision cycles, zero tolerance for wasted spend.

Deliverables
  • DIGITAL STRATEGY
  • WEB DESIGN
  • SEO
  • SEM
Industry
FINANCE
Live Site
lantmannenfinans.se
Published
2026
Timelines
ONGOING

Restaurants, food halls, hotel and e-commerce under one brand. Over two years HDW has rebuilt the website, run paid search strategy and execution, and supported the e-commerce build – always with the same question: does this put more people in the seats, or more products in the basket?

Deliverables
  • SEO
  • UI/UX DESIGN
  • E-COMMERCE
  • UX FLOW
Industry
food and restaurant
Live Site
urbandeli.se
Published
2025
Timelines
2 years
SWEDEN

One of the world's leading forest-machine manufacturers, selling to contractors who know exactly what they need. HDW support Ponsse with campaign strategy and execution, ex. Google Ads and Meta Ads for the Swedish market – B2B marketing for people who don't click on fluff.

Deliverables
  • GOOGLE Ads
  • Meta Ads
Industry
forestry machinery
Live Site
ponsse.COM
Published
2026
Timelines
ONGOING
What clients say when we're not in the room

“Thanks to HDW, we have found the right tools and received help with planning and preparation to give us the best chance of having a positive effect on the completed effort. We have also gained a better understanding of our own priorities. We appreciate their professionalism combined with open, honest discussions and a clear and structured working methodology.”

Bertil Jan
CTO, Urban Deli

“HDW is a knowledgeable, committed and reliable partner with a good understanding of both digital marketing and our business. The collaboration has been positive and has clearly developed Lantmännen Finans' digital work. They have been an important support both strategically and operationally, not least in the work with paid search, landing pages and campaign follow-up.”

Caroline Biesheuvel Bremås  
Web editor, Lantmännen Finans

“Happify Digital Works combines commitment, expertise, and a strong focus on results. Thanks to their support, we were able to reach the right target audience and generate new business opportunities while simultaneously reducing administrative work. The results were both clear and measurable within a short period.”

Birgitta Nilsson
Area Marketing & Communications Manager
FAQ

Frequently Asked Questions

Christer Ljungqvist
Co-founder, HDW
Carl-Johan Look
CEO, HDW

Tell us what isn't working. We'll come back with what we'd do about it – and what we wouldn't bother with.