Push for leads to Ponsse Sweden – with the salespeople in the lead role.
Happify Digital Works helped Ponsse Sweden generate leads on used machines with a warranty via Google Ads and Meta Ads during the spring and summer of 2026. The catch: ads built around Ponsse's own salespeople – with each salesperson's image in their own ad set. In an industry where business is built on trust and relationships, buyers met a familiar face right in the ad.
A used forestry machine represents a major investment where the deal hinges on trust—buyers want to know the machine’s history and who they are dealing with. Offering used machines with a warranty addresses product reliability, yet traditional product ads rarely create the personal connection that prompts a forestry contractor to get in touch. Ponsse needed a steady flow of leads for its sales organization.
HDW built the campaign structure around the people behind the business. Each salesperson was assigned a dedicated ad set featuring their own photo—delivering the message "used machines with a warranty" via the very face the buyer would later meet at the dealership. This offered a twofold sense of security: a warranty on the machine and a familiar salesperson in the ad. Google Ads captured active demand for used machines, while Meta Ads built awareness and generated leads within the target audience, with continuous optimization based on incoming leads throughout the campaign period.
We generated leads for the sales organization during spring/summer 2026. Trust-building advertising converted into concrete business opportunities, with each lead routed to the right salesperson from the outset.
”HDW combines commitment, expertise, and a strong focus on results. Thanks to their support, we were able to reach the right target audience and generate new business opportunities while simultaneously reducing administrative work. The results were both clear and measurable within a short period.”
