First to track an ad all the way to the evening bill.
Urban Deli is the first in the restaurant industry to track the guest journey—from the initial ad click and booking to the final receipt—and optimize campaigns based on actual revenue per guest rather than clicks. The solution was developed by the insights platform Guestrix and Happify Digital Works.
In the restaurant industry, measurement typically stops at reach and clicks. What the guest actually spends—the factor that determines whether a campaign is profitable—remains locked within the POS system, disconnected from the marketing data. Budget decisions are made based on gut feeling rather than revenue.
Guestrix integrates campaign data, booking systems, and POS systems into a single workflow. Every campaign can be tracked all the way to revenue and average check value—in an automated and easily understandable way for the entire team. For HDW, as a performance agency, this means the media budget is optimized based on revenue per guest rather than proxy metrics.
The design delivers a clean, confident digital experience rooted in clarity.
Project now has a structured interface that clearly reflects its hands-on expertise, improves user navigation, and remains adaptable for future growth and new services.
”We are talking about the ability to measure the exact ROI of every campaign, right down to the actual average transaction value. In an industry often driven more by gut feeling than data, this represents a historic step forward.”
