SEM
  • # Google Ads & Performance Max
  • # Shopping & product feeds
  • # Tracking & measurement
  • # ROAS / CPA optimisation

“We've paid for fluff ourselves. That's why everything on this page is measured in your revenue – not in our reports.”

Customer Image
Christer Ljungqvist
Co-founder, HDW

SEM

Service Overview

Before we touch bidding, we make sure conversion tracking and offline-conversion data are right, because automation is only as smart as the data you feed it. Then we optimise weekly toward the numbers that matter to your business: ROAS, CPA, lead quality, margin.

In a marketplace where users judge instantly and competition is fierce, strong design is no longer optional. It’s the difference between thriving and being overlooked.

Our Approach

And it means clean, honest reporting: what we spent, what it returned, what we're changing next. You own the account and the data – always.

Audit & measure
/001

We start by reading the numbers – your analytics, your accounts, your funnel – and fixing the tracking before we trust it.

Prioritise
/002

A short list of what will move revenue this quarter, what can wait, and what we'd skip. In plain language, with expected value.

Build & run
/003

We execute the plan ourselves – campaigns, content, pages – and optimise weekly. No hand-off to a junior team.

Report & learn
/004

You see spend, return and next steps every month. What works gets more budget. What doesn't gets cut, and we say why.

Services We Deliver

A monthly report written for the business, not for other marketers.

In a marketplace where users judge instantly and competition is fierce, strong design is no longer optional. It’s the difference between thriving and being overlooked. The brands that lead in the next decade will be those that treat design as a strategic lever—not a cosmetic fix. Elevating your design doesn't mean starting from scratch. Our process begins with a deep understanding of your brand, goals, and users. We make targeted improvements that align with your strategy while respecting what’s already working.

Christer Ljungqvist
Co-founder, HDW
Carl-Johan Look
CEO, HDW

Tell us what isn't working. We'll come back with what we'd do about it – and what we wouldn't bother with.