Data-driven lead generation for the Lantmännen Card.
Structured paid search, a clear lead generation strategy, and reliable tracking. This is how HDW helps Lantmännen Finans turn digital advertising into measurable business interest for the Lantmännen Card.
Digital advertising for a financial product requires more than just traffic. Lantmännen Finans wanted to take a more structured and results-oriented approach to its digital marketing: a clearer lead generation strategy, advertising that provides clarity for the customer, and tracking capabilities that make it possible to monitor what actually drives interest and applications.
Paid search focused on business outcomes. We manage Google Ads, running search campaigns targeting high-intent queries, complemented by display advertising. Campaigns are continuously optimized based on the events that matter most: expressions of interest and interactions with the application process.
A clear lead generation strategy. Together with Lantmännen Finans, we have defined what constitutes a lead, how it is measured, and how advertising, landing pages, and follow-up processes align—creating a shared framework that drives results-oriented work.
Reliable tracking. We have set up and maintain the tracking integration between Matomo, Google Tag Manager, and Google Ads, ensuring that campaign decisions are based on real data rather than gut feeling.
Ongoing optimization and reporting. Monthly reports featuring business-focused analysis, budget and bid adjustments, keyword management, and testing—an approach based on continuous effort rather than isolated campaign activities.
Campaign traffic currently accounts for a significant share of the website’s total traffic, and when campaign volume was scaled up during the summer of 2026, traffic increased by over 45 percent—while engagement within the application flow remained steady. This is how we want paid media to work: scalable, measurable, and linked to the business.
“I view HDW as a knowledgeable, committed, and reliable partner with a strong understanding of both digital marketing and our business. The collaboration has been positive and has clearly advanced Lantmännen Finans’s digital effort.”
