Metod och översikt

  • Period: 30 dagar före vs 30 dagar efter produktionssättning.

    Budget & strategi: Oförändrat upplägg (variation ≤ ±10 %).

    Attribution: Like-for-like – Meta 7-day click/1-day view, GA4 data-driven.

  • Definition: “Registrerade konverteringar” = bokningar/form submits deduplicerade mellan web och server (CAPI/Measurement Protocol) via event_id.

    Signifikans: Testad (proportionstest), p ≤ 0,05.

    Tolkning: Ökningen speglar förbättrad registrering/mätbarhet; affärseffekt syns i lägre CPA och högre CVR.

  • Arkitektur

    sGTM på GCP Cloud Run bakom first-party-subdomän (TLS, autoskalning).

    Consent Mode v2 via CMP; no-consent ⇒ modellering/anonymisering.

    Signalsäkring: 1P-cookies (Secure, SameSite=Lax), hantering av fbp/fbc, gbraid/wbraid.

    Deduplicering: Konsistent event_id web → sGTM → Meta CAPI & GA4 MP.

  • Rapportering: Supermetrics → BigQuery → Looker Studio (uppdatering ~15 min).

    Säkerhet & governance: Dev/Staging/Prod, tag-approval, versionskontroll (Git), IaC (Terraform), health checks & alerting.

    Integritet: Samtyckesstyrd hashad e-post (SHA-256); ingen lagring av rå-IP; dataminimering.

    Begränsningar (transparent)
    Server-side förbättrar signaler och ihållande mätning (t.ex. i Safari), men ersätter inte kreativ kvalitet, erbjudande eller UX.

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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Make It

Make it stand out.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Make It

Make it stand out.